In Canada, which is a relatively new market for the company, Life is Good is supporting children through Redwood Shelter, a domestic abuse safe haven. To date, the initiative has sponsored retreats and ongoing support to more than 5,000 professionals, including teachers, social workers, counselors and other youth workers, ultimately helping more than 100,000 children a day through what John calls “sustainable optimism.”
#THE POWER OF OPTIMISM PROFESSIONAL#
The foundation offers a continuum of personal and professional development resources that help childcare professionals tap into the power of optimism and build healing, life-changing relationships with those in their care. The Playmakers Initiative is based on the belief that to better care for these children, society must first support the caregivers, John Jacobs explains. The foundation’s primary initiative is Playmakers, a project that funds men and women who dedicate their careers to helping children heal from early childhood trauma. Life is Good continues to show that optimism in business is a worthwhile guiding principle. The company also donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation, which partners with leading childcare organizations to positively affect the quality of care delivered to the most vulnerable children. The fabric that makes up the T-shirts, pants, socks and bags are merely the vehicle to exercise positivity, engage with others and cause good things to happen, he added. And choosing to focus on the good fuels a more positive and happy life,” Jacobs said. How someone chooses to respond to losing a loved one, or a job, or deal with an illness is a choice. “Having received thousands of letters from people dealing with great adversity, we recognized that the purpose of our brand is to help people realize they have a choice.
#THE POWER OF OPTIMISM HOW TO#
The phrases are a pragmatic strategy for how to train one’s mind to focus on good happenings every day to best appreciate and navigate life. The messaging epitomizes the lesson of everyday mindfulness and positivity John and Bert learned at home. They don’t fit the pantheon of T-shirt statements found in every tourist shop worldwide (remember “Sh*t Happens” and “All my parents got me on their trip was this lousy T-shirt?”). Life is Good, Grow Your Own Way, and Love Strong are more than cute, clever sayings people can wear and feel good about. In an interview with John Jacobs, I was struck by how deeply the company lives its message (and by extension the philosophy that underlies it) of optimism and mindful practice. Guided by the goal of spreading the power of optimism in business through art, a passionate community and non-profit work, Life is Good is proof that integrating profit and purpose is a recipe for success. company, with products on the shelves of about 4,500 retail stores in the U.S., Canada and 30 other countries. Success finally struck in 1994 when they turned one of John’s drawings - a beret-wearing, smiling stick figure they named Jake - and the phrase “Life is good,” into their main offering. The next five years were spent selling T-shirts out of the back of a truck in Boston and door-to-door in college dormitories with limited success. Inspired by this and their desire to create a living through art, John and Bert designed their first T-shirt in 1989. Their mother made a conscious decision to bring positive energy into the house, using the dinner table to share a happy moment every day. Despite these challenges, and thanks to their mother’s incredible optimism and everyday mindfulness, the brothers learned to stay positive and gain strength through adversity. Their early years were marked with significant financial strain due to a near-death car accident that left their father often unable to work. The Jacob brothers grew up in Needham, Massachusetts with four siblings. So it’s no surprise John and his brother Bert turned their infectious breed of “can do” optimism into a successful international clothing company. Jacob’s breed of optimism is composed of straight up, no frills messages about how being optimistic does make life better, even when things go wrong.
He’s not peddling self-help truisms, or Cali-Buddhist inspired aphorisms. John Jacobs, co-founder of apparel company Life is Good, radiates optimism. Optimism in Business Is Vital in Spreading Life Is Good’s Mission
0 kommentar(er)
